The Challenge is On!

A friendly construction-themed window display competition for HBIA members.

The Challenge is On!

What is it?

• A 5-week period where downtown businesses are challenged by a peer business weekly, in an exponential fashion, to create construction-themed window displays which will be judged by an unbiased panel and the public for a series of prizes.

Objectives:

• Create additional reasons to visit downtown Port Hope during reconstruction
• Create a positive buzz related to the reconstruction project that builds momentum over the course of the 5 week challenge
• Strengthen downtown business community connections

How does it work?

• Program launch June 10/24
• Atelier On John and On 2nd Thought create construction-themed window displays and each challenge 2 businesses to do the same (create their own construction themed window displays and challenge 2 more businesses to do so) within a week.
• This challenge cycle is repeated over 5 weeks, giving over 60 interested businesses an opportunity to participate
• A list of interested businesses was created at the June Social and is available at HBIA
• Upon completion, each business:

• submits photo/video of their display to HBIA as a record for judging purposes at the end of the program (allowing businesses to change their display as desired)
• posts photo/video on their social media, announcing the 2 businesses they have challenged, AND tag: (this is important! It is how we will generate buzz and followership over the course of the program)

HBIA
Port Hope Digs Walton
The Challenging Business
The 2 businesses Challenged to participate

• As participating businesses are tagged, they are encouraged to repost, thereby generating the opportunity for increased cross-following
• At the end of the 5-week program, submissions will be judged by an unbiased panel made up of one member each from Critical Mass, Town Counsel, Chamber of Commerce

Prizes available, sponsored by HBIA
$200 – Best Construction Window Display
$100 - Most Innovative Window Display
$100 x 2 – Best Cross Promotion Windows
$100 - People’s Choice Award – this prize will be coordinated via an HBIA Social Media post, inviting the public to vote for their favourite display

Ensuring Success of the Challenge Chain
• Start planning your window display
• Give a heads up to 2 businesses that you intend to challenge them next Monday. Tell them what it means to participate
• Obtain their agreement to accept the challenge
• Activate your window display by Monday (1 week) and:

• post photo/video on your Social media tagging HBIA, Port Hope Digs Walton, the business who challenged you
• announce the 2 businesses you are challenging, tagging them also
• Submit photo/video to HBIA for judging purposes